Small Firm Management Workshop Series – Marketing and Business Development Basics for Small Firm Architects
In this 3-part Small Firm Workshop Series, Rena M. Klein and her colleagues at Charrette Venture Group will offer foundational knowledge, strategies, tools and resources for successful small firm management. Ideal for small firm architects and owners, these highly interactive half-day sessions will include informative presentations, case study examples, workshop activities and ample time for peer-to-peer discussion.
SESSION 2: Marketing and Business Development Basics for Small Firm Architects
When it comes to marketing, where should you focus your efforts? What tactics yield real results? In this interactive workshop, we’ll cover the basics of building a strong brand for your small firm, and how to leverage that brand to work for you. We’ll also review how to develop a marketing strategy and build an actionable marketing plan that is realistic, budget friendly, and measurable. Finally, we’ll discuss how authentic business development is separate from marketing but critical to building profitable relationships.
SINGLE SESSION COST
$136 – AIA Members + Government Employees + Partners
$79 – Assoc. Members
$246 – Non-Members
$23 – Students + Scholarships
SESSION LEARNING OBJECTIVES
- Discuss the critical tools, strategies and knowledge necessary for successful small firm management
- Identify and examples of strong, actionable marketing plans that are realistic, budget friendly, and measurable
- Understand marketing tactics that yield measurable results and leverage a strong branded identity
- Discuss how authentic business development is separate from marketing, but critical to building profitable relationships
Sessions 1-3: Wednesdays, 8:00 am – 12:45 pm at MG2
April 18, 2018 – Best Laid Plans: Business Planning for Small Firm Architects
July 18, 2018 – Marketing and Business Development Basics for Small Firm Architects
October 17, 2018 – Beyond Intuition: Financial Management for Small Firm Architects
$354 – AIA Members + Government Employees + Partners
$207 – Assoc. Members
$642 – Non-Members
$60 – Students + Scholarships
Series pricing includes 12 LUs, light breakfast, beverages for all sessions.
Emily Hall, VP of Marketing | Rena Klein FAIA, VP of Investment Partnerships
SPECIAL THANKS TO THE CHARRETTE VENTURE GROUP AND OUR SMALL FIRM SERIES SPONSORS:
Contact AIA Seattle Program Manager Cassie Blair.
Registration and Credit Questions?
Contact AIA Seattle Volunteer Hospitality Missy Garvin.
Contact AIA Seattle Managing Director Kimber Leblicq.