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Small Firm Management Workshop Series – Marketing and Business Development Basics for Small Firm Architects

In this 3-part Small Firm Workshop Series, Rena M. Klein and her colleagues at Charrette Venture Group will offer foundational knowledge, strategies, tools and resources for successful small firm management. Ideal for small firm architects and owners, these highly interactive half-day sessions will include informative presentations, case study examples, workshop activities and ample time for peer-to-peer discussion.

SESSION 2: Marketing and Business Development Basics for Small Firm Architects

When it comes to marketing, where should you focus your efforts? What tactics yield real results? In this interactive workshop, we’ll cover the basics of building a strong brand for your small firm, and how to leverage that brand to work for you. We’ll also review how to develop a marketing strategy and build an actionable marketing plan that is realistic, budget friendly, and measurable. Finally, we’ll discuss how authentic business development is separate from marketing but critical to building profitable relationships.

SINGLE SESSION COST

$136 – AIA Members + Government Employees + Partners
$79 – Assoc. Members
$246 – Non-Members
$23 – Students + Scholarships


*Individual Session Registration for Session 2 Only* Registration deadline is July 16.  

SESSION LEARNING OBJECTIVES

  • Discuss the critical tools, strategies and knowledge necessary for successful small firm management
  • Identify and examples of strong, actionable marketing plans that are realistic, budget friendly, and measurable
  • Understand marketing tactics that yield measurable results and leverage a strong branded identity
  • Discuss how authentic business development is separate from marketing, but critical to building profitable relationships

SESSION SPEAKERS

Emily Hall, VP of Marketing | Todd L. Reding, President & CEO

All speakers subject to change

SERIES DATES

Sessions 1-3: Wednesdays, 8:00 am – 12:45 pm at MG2

April 18, 2018 – Best Laid Plans: Business Planning for Small Firm Architects
July 18, 2018 – Marketing and Business Development Basics for Small Firm Architects
October 17, 2018 – Beyond Intuition: Financial Management for Small Firm Architects


SPECIAL THANKS TO THE CHARRETTE VENTURE GROUP AND OUR SMALL FIRM SERIES SPONSORS:


Program Questions?
Contact AIA Seattle Program Manager Cassie Blair.

Registration and Credit Questions?
Contact AIA Seattle Volunteer Hospitality Missy Garvin.

Sponsorship Questions?
Contact AIA Seattle Managing Director Kimber Leblicq.

Details

Date
July 18
Time
8:00 am - 12:45 pm
Event Price
$60 - $642
Class Credit
4 LU

Organizer

AIA Seattle
Phone
(206) 448-4938
Website
www.aiaseattle.org

Venue

MG2
1101 Second AVE
Seattle, 98101
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