GOALS:
· Membership: implement 'Member-friendly' programs for corporate partnerships ('firm memberships') for architecture and related businesses; incorporate business into expanded programs of professional action/advocacy, learning, and interdisciplinary social events; mobilize partnerships for support and participation in all programs
· Professional Development: manifest a culture of shared learning with a clear structure for information and service flow among various membership constituencies; anticipate and promote continuing education requirement for licensure
· Public Outreach: expand recognition opportunities to include a broader range of design leadership and achievement; build on success in outreach to residential clients to maximize public and client outreach for other project types; extend value of awards/recognition through public/media dialog, study groups, interdisciplinary connection, and other learning activities
· Governance/Liaison: take a long view to organizational business planning and balance of mission elements; maximize the membership investment through organizational efficiency involving all AIA components; engage design organization partnerships in shared action

STRATEGIES:
Membership Connection/Communication
· Sustain the momentum of the Membership Pilot Program and "universal membership" with simplified categories for corporate affiliation (Affiliated Practices, Corporate Allied Members/Partners)
· Emphasize value/discounts for AIA Seattle Members in all categories: service-based fee v. sponsorship
· Capture and capitalize on member (and potential member) demographics, and translate into programming
· Extend alliances with allied disciplines and organizations through CE, shared advocacy, and networking
· Encourage inter-generation mixing/mentoring in all membership activities, especially committee and inter-organizational activities (e.g. AIAS/UW)
· Mobilize Board relationships for sponsorship of programs of all types

Professional Development/'an interactive cycle of eventology'
· Cluster programming of CE, business, interaction, advocacy, and recognition/awards around 'anchor' events
· As/if CE becomes mandatory in WA, make sure to hold the 'high road' for AIA Seattle brand in CE
· Cooperate as appropriate and valuable with UW CAUP and other educational enterprise
· Involve/integrate breadth of disciplines and professional organizations in shared learning activities, especially CAPs
· Coordinate advocacy/values with learning (e.g. sustainability/livable communities)
· Recognize and address differing interests of both internal and external constituencies/markets for CE

Visibility/Community Connection/Advocacy
· Extend value of recognition/awards by increasing attendance, visibility, and publication
· Emphasize how design connects to everyday life of our communities; engage public in assessment of design success, e.g. 'Honor Awards: the human dimension'
· Involve educators and practice leaders, students, public and private clients, and elected officials in award juries
· "Hold the course" re environmental and urban design advocacy, coordinating local, state, and national avenues
· Refine, adopt, and circulate advocacy guidelines to help mobilize committee study of community issues and Board policy-making role
· Link with other groups (e.g. APA, ASLA)
· Investigate radio possibilities ('Shape of Texas')

Governance/Liaison/Administration
· Continue to take advantage of the special perspectives, energies, and connectivity of 'external' Advisory Members
· Promote "organizational sustainability," by intensifying efforts to gain efficiency in engaging Members
· Press for maximization/efficiency of AIA local-state-regional-national system
· Incorporate design values in all programming
· Actively study the question of redesigning or relocating AIA Seattle facility to achieve organizational objectives

Initiatives
· Develop a business plan to direct decisions on programming and location alternatives
· Celebrate the 50th anniversary of the Seattle Times/AIA Open House program
· Apply innovation and practice/teaching connection in planning 'Knowledge by Design/NW+Pacific Case Study Conference/111th Birthday (August 2005)
· Revitalize/reinvent Community Services and/or Housing Action Committee